BAM201 Research Skills

 
 

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Last update: 26 February, 2008

 

Session 5

The fifth session is focused on conducting focus group research.

The inter-session tasks to be done before session 6 are:

  1. Review and reflect on your work in session 5 on focus groups.
  2. Read chapter 16 of Bryman & Bell (2003) and/or Litosseliti (2003), or something else on focus groups.
  3. Read chapter 19 of Bryman & Bell (2003) on analysing qualitative data, or chapter 8 of Collis & Hussey (2003).
  4. Draft a project initiation document (PID) for your research project for the BAM201 assessment.

Resources

Powerpoint slides Focus group exercise
Project initiation document (pdf) Project initiation document (MS Word)

"Judge a man by his questions rather than by his answers."

- Voltaire (1694-1778) French writer and philosopher